A unique partnership has been forged between diverse companies from North Staffordshire and South Cheshire to allow The Butterflies campaign to take flight and raise funds for The Donna Louise Hospice for Children & Young People.
Business leaders from across the area have come together to launch this spectacular, locally produced ceramic art installation; the largest Stoke-on-Trent has ever seen.
It means that every penny raised by sales of the butterflies goes direct to supporting the hospice for children and young people.
The project involves the creation of 5,000 ceramic butterflies to be sold to support The Donna Louise. Each butterfly will feature on the artwork which will take pride of place at the heart of Trentham Gardens from May to November.
Once the artwork is taken down, donors will receive their limited-edition butterfly in time for Christmas.
The stunning works of art have been made by Johnson Tiles, using clay from Valentine Clays, and glazed at Wade Ceramics.
Nathan Walton, Director of Income Generation at The Donna Louise, said: “This is a unique collaboration with many companies coming together to work for the good of a much loved and much-needed service, The Donna Louise.
“With less than 9% of our funding coming from government sources, and with an ever-increasing demand for our services, the need for support is now greater than ever before. We really can’t say a big enough thank you to all of the sponsors and partners who have come on board to support this project. I have worked in the business arena in this area for 20-plus years and this is the finest example of CSR collaboration I have seen.
“We are still looking for more sponsors so if you want your company to get involved in this once-in-a-lifetime project, we would love to hear from you.”
KMF Group is among the project partners and are manufacturing thousands of stainless-steel butterflies which will complement the ceramic butterflies on the Taking Flight art installation. We spoke to KMF Managing Director Gareth Higgins MBE about the project and his company’s involvement:
How did KMF get involved?
“When Mel Campbell first discussed the project concept with me two years ago, I was very keen to be involved and very keen to try and get the local community involved. The catalyst moment for me was during the presentation of the concept butterfly designs by the Staffordshire University students and realising we could deliver a very viable project. However, the project had a number of false starts, mainly due to the costs associated with delivering the project and the quality of the finished product. Thanks to our many partners and sponsors, we have overcome these obstacles and now have a great product showcased in the perfect location and have had an amazing level of financial support and in-kind sponsorship from many local businesses and partners.
“KMF has helped with a number of strands of the project, initially helping with the fundraising and asking the local business community to support the butterflies project. We have been part of a small working party to ensure that the product is manufactured to the best quality standard and manufactured by world leading partners in Johnson Tiles and Wade Ceramics, but our main focus has been on the installation of the structure that will display the butterflies, working very closely with The Trentham Estate, Gladman Developments, Patera Engineering and PM Training.
The Butterflies project has many valuable facets. It will raise much-needed and significant funds for the hospice to continue and develop the care that it offers to the children, young people and their families and by being showcased with a landmark art installation in such a fantastic, prominent location, the Butterflies will raise the public profile of The Donna Louise and will help the hospice to create long term relationships with local businesses and the local community.”Buy a Butterfly