On Saturday 23rd March 2019, more than 50 guests attended a very special butterfly tea party at Johnson Tiles Head Quarters in Tunstall, Stoke-on-Trent.
The exclusive event was held for the partners and sponsors of The Butterflies project who gathered with their families to mark the start of production of the ceramic pieces.
On arrival, guests were greeted with displays of polished metal butterflies adorning the walls, butterfly-themed cakes and treats, along with colourful mocktails to celebrate this special occasion.
Afterwards, Mel Campbell of Campbell Creative Consulting and project lead for The Butterflies, took guests on a journey of the story of the project, the inspiration behind it, the meaning behind the butterfly as a symbol of hope, life and endurance, and explained the manufacturing process. Guests were also treated to a preview of the ceramic butterflies before they are revealed to the public.
Guests then watched a demonstration of how the butterflies are hand-crafted at Johnson Tiles and even got the chance to try their hand at making a butterfly.
Nathan Walton, Director of Income Generation & Marketing at The Donna Louise Hospice for Children & Young People, the charity that will benefit from the project, said: Here at the hospice we are all so excited about The Butterflies project going ahead after 2 years in the planning. We are truly overwhelmed to have such support from the Staffordshire Business Community and we thank our partners and sponsors from the bottom of our hearts for making this project happen to help support the children and the families at the Hospice.”
The 5000 ceramic butterflies will be formed into an art installation, ‘Taking Flight’ and will be on display at the world-renowned Trentham Gardens in Stoke-on-Trent from 25th May until 3rd November.
The limited-edition butterflies are on sale now and you will receive one FREE entry for one adult into Trentham Gardens for every butterfly purchased, giving you the chance to see your butterfly on display.Buy a Butterfly
(Main picture: Alan Currie of Johnson Tiles demonstrates how the butterflies are hand-crafted)